The Questing Chiropractor Podcast

Why Chiropractors Lose Themselves In Practice

Most chiropractors think success comes from better marketing, more systems, or sharper communication.
But what if the real difference is authenticity?
In this conversation, Nimrod sits down with chiropractor, researcher, educator, and PhD candidate Matt Doyle to explore the deeper foundations of chiropractic: philosophy, purpose, adaptability, education, research, and what actually helps chiropractors build meaningful practices and lives.
They unpack:
* why chiropractic philosophy still matters
* how authenticity affects practice growth
* what research is revealing about chiropractic education
* how structure creates freedom in practice
* why some chiropractors grow during crisis while others collapse
* how purpose shapes teams, culture, and leadership
This episode moves beyond tactics into something deeper:
How chiropractors create congruent practices and lives that actually feel aligned.
 
Chapters
00:00 Introduction to Matt Doyle & Chiropractic Philosophy
02:00 Why Professional Discourse Matters
06:00 Research, Specificity & Chiropractic Debate
10:00 Matt’s PhD on Chiropractic Philosophy & Education
18:00 Authenticity, Purpose & Practice Success
24:00 What COVID & Crisis Revealed About Chiropractic
29:00 Building Teams Around Vision & Values
36:00 Why Structure Creates Freedom in Practice
42:00 Authenticity, Stress & Human Adaptability
47:00 Legacy, Leadership & The Future of Chiropractic
 

How to Motivate Chiropractic Associates Without Burning Out

In this episode of The Questing Chiropractor, Greg and Nimrod unpack one of the biggest challenges in chiropractic practice growth: motivating associates in a way that creates long-term alignment instead of frustration and burnout.  
 
They explore why most associate relationships break down, not because of a lack of talent, but because of unclear expectations, weak agreements, short-term thinking, and transactional leadership.
 
This conversation covers:
 
* Why associates become “gain or drain” for principals
* The difference between motivating and inspiring
* How evolving agreements prevent resentment
* Why shiny object syndrome destroys associate growth
* Communication vs clinical skill development
* Helping associates expand their vision of what’s possible
* Why personal growth drives professional growth
* Building an associate-driven practice culture
 
This episode is especially valuable for principals who want to grow a healthier associate practice, and for associates wanting deeper meaning, development, and long-term growth in practice.
 
00:00 Motivating Associates: Gain or Drain?  
02:34 Personal Growth Before Professional Growth  
03:11 Why Associate Relationships Break Down  
07:12 Undeclared Expectations Become Resentments  
09:06 How to Create Agreement on Outcomes  
11:57 Planning Strategy vs Chasing Shiny Objects  
16:42 Associate Growth Mirrors Practice Member Growth  
17:41 Empowering Associates with Skills  
19:37 Communication vs Clinical Skill Development  
23:11 Expanding an Associate’s Vision of What’s Possible  
28:13 The Role of the Principal Chiropractor  
29:02 Building an Associate-Driven Practice
 

Why People Don’t Trust Your Practice (It’s Not What You Say)

In this episode of The Questing Chiropractor, Nimrod sits down with Dorte Bladt to explore purpose, pediatric chiropractic, and the deeper human connection behind meaningful practice.
Dorte shares her journey from early passion for working with children to refining a clear purpose: helping more children be checked and supported from the very start of life. But this conversation goes far beyond technique or tactics.
They unpack:
Why chiropractic should not be positioned as a treatment model
The danger of reducing care to symptoms instead of removing interference
The power of connection, trust, and presence in practice
Why many chiropractors feel disconnected and how to rebuild “the tribe”
The challenge of reaching modern audiences without losing the message
How calm, safe environments often matter more than information
The evolving role of chiropractors in a disconnected world
This is a conversation about purpose, communication, and connection and how chiropractors can expand their impact without compromising their values.
 
00:00 Purpose and Passion for Pediatric Chiropractic  
06:20 Why Chiropractic Is Not a Treatment Model  
12:00 The Power of Connection Over Information  
17:45 The Need for Tribe in Chiropractic  
23:10 Reaching Modern Audiences Without Losing Your Message  
28:00 Why Calm and Trust Attract Practice Members  
32:45 Associate Challenges and Time Constraints  
36:59 Supporting Parents and Families in Practice  
40:28 Chiropractic and Human Connection at Scale  
 

Why Chiropractors Stop Growing (And How Curiosity Changes Everything)

Many chiropractors build their identity around certainty. 
But the chiropractors who keep evolving often do something different: they stay curious.
 
In this episode of The Questing Chiropractor, Nimrod and Mark explore one of the deeper tensions in chiropractic practice and personal development: the balance between certainty and curiosity.
 
Many chiropractors build their careers around strong beliefs and technical certainty. But growth, innovation, and meaningful practice evolution often begin when we allow space for healthy doubt, exploration, and curiosity.
 
Through stories, philosophy, and practical reflections, this conversation examines how beliefs shape technique, communication, leadership, and ultimately the culture of a chiropractic practice.
 
If you’ve ever wondered why some practices stagnate while others continually evolve, this episode will challenge how you think about belief, purpose, and professional growth.
 
00:00 Introduction – Reflection, seasons, and perspective
08:45 Why certainty can limit growth
17:45 BJ Palmer, belief systems, and technique evolution
26:35 Human potential and adaptive capacity
34:45 When practice results invite belief change
43:10 Expression of chiropractic in practice and communication
51:30 The trap of chasing tactics instead of purpose
01:00:10 Influencing the future of chiropractic
01:09:00 Curiosity in practice and patient interaction
 

How to Hire and Structure a Chiropractic Associate (Without Heartbreak)

Thinking about bringing on a chiropractic associate?
This episode explains how to structure an associate agreement, choose between employee or contractor models, and grow your chiropractic practice without the common mistakes.
Growing a practice with associates can be the most exciting form of leverage in chiropractic, or the fastest path to frustration and heartbreak.
Greg and Nimrod unpack the “wonderful and messy” reality of associate practice growth: why principals want associates, why it often goes wrong, and the structures that make it work (for the principal, the associate, the team, and the people in the practice).
You’ll hear practical distinctions between renter vs employee vs contractor, why undeclared expectations become resentments, and the 4 archetypal practice structures (from tribal to corporate to wayshower to co-opetition/manifesting). They also explore a more mature definition of scaling: not only more locations and volume, but qualitative scale through better care, better culture, and stronger clinicians.
 
00:00 Growing a Chiropractic Practice with Associates  
01:22 Why Hire a Chiropractic Associate?  
02:26 Associate Practice Heartbreak and Common Mistakes  
06:17 Clarifying Your Reason for Bringing on an Associate  
08:16 The Time and Money Myth in Associate Practices  
09:17 The Hidden Complexity of Hiring an Associate  
10:18 Relationship vs Transaction in Associate Agreements  
 
17:17 Types of Chiropractic Associate Structures Explained  
23:00 Setting Clear Expectations with an Associate  
25:00 Contractor vs Employee Chiropractor (Legal Risks)  
28:16 Undeclared Expectations in Associate Relationships  
30:12 Employee vs Contractor: Key Differences for Principals  
 
33:59 4 Chiropractic Practice Models (Tribal to Corporate)  
38:24 Why Structure and Systems Matter in Associate Practices  
45:19 Choosing the Right Associate Practice Model  
47:02 How to Vet a Chiropractic Associate Properly  
 
48:26 How to Scale a Chiropractic Practice with Associates  
55:10 When an Associate Leaving Is Still a Win  
01:01:04 3 Steps to Build a Successful Associate Practice  
01:03:29 Associate Practice Resources and Coaching
 

Why Good Chiropractors Get Ignored by People They’re Trying to Help

You’re not doing bad work. You’re not unclear. And you’re not dealing with “unmotivated” people.
So why does your message sometimes land flat?
In this episode of the Questing Chiropractor, we unpack why good chiropractors get ignored, resisted, or politely nodded at by the very people they care most about helping, and what’s actually driving that response beneath the surface.
This is a deep dive into human behaviour, communication, and the hidden structures that determine whether ideas create buy-in or bounce off.
🧠 What you’ll learn:
Why resistance is often a structural mismatch, not a people problem
How teams and practice members process ideas differently than chiropractors expect
How to create environments that naturally produce engagement, not compliance
⏱ Timestamps
00:00 – Why good chiropractors get ignored
02:10 – Same message, wildly different reactions
05:30 – Behaviour is shaped by environment, not motivation
09:40 – Curiosity vs certainty, where conversations break down
14:20 – Why great ideas fail when introduced too fast
19:10 – The role of pacing, scale, and familiarity
24:30 – Using real-world parallels to create buy-in
29:50 – AI as a case study in resistance and adoption
36:10 – Why excitement only comes after safety
41:20 – Reading the room, including your own
46:00 – Three practical shifts you can apply immediately
🎧 Best for chiropractors who:
Feel unheard by patients, teams, or associates
Are tired of explaining good ideas over and over
Want deeper engagement without scripts or pressure
“Take the free In8Model quiz”
https://thein8model.com
 
Whenever you’re ready, here are 3 more ways I can help you grow your practice, leverage your time and create more impact.:
 
- 1 Minute Script To Help Stop New People Quitting Care:
If changing one thing in the first consult (that took less a minute to do) & got new people to understand how Chiro could help them personally for the long term, would you do it?   Download it now: https://app.questchiropracticcoaching.com/4-simple-steps-to-stop-new-patients-from-quitting-care 
 
- Overcome Associate issues and leverage your practice
A couple of times a year I host a small group of 6 and 7 figure practices through the Associate Driven Practice program. We address and overcome the pitfalls of Associate practices, break the glass ceiling and take the next steps to a highly leveraged, highly profitable business that offers you time freedom, money and impact. Find out more: https://app.questchiropracticcoaching.com/adps-course-0 
 
Ready To Move Your Practice Forward, Faster?  👇 
Jump on a quick 15 min call to chat about the best coaching option for you:
https://questcoaching.as.me/clarity-call-general 
 

Beyond Retention: How People Actually Come to “Get” Chiropractic

In this episode, Greg and Nimrod delve deep into the nuanced topic of ‘patient retention’ and comprehension in chiropractic care. They discuss the complexities of ensuring that people truly 'get it'—from the conceptual roots of chiropractic principles to the empathetic approach needed to understand each patient's unique needs. The conversation explores personal growth for chiropractors, effective communication strategies, and how to create a relational, rather than transactional, space for care. Perfect for any chiropractor looking to enhance their practice and patient relationships!
 
00:00 Introduction and Greetings
00:32 The Importance of 'Getting It' in Chiropractic Care
02:00 Challenges and Success Stories
04:12 Defining 'Getting It' for Chiropractors
05:18 The Relational Nature of Chiropractic
07:01 Practical Steps for Chiropractors to 'Get It'
11:38 Empathy and Understanding Patients
22:37 Building a Comprehensive Patient History
29:13 The Power of Enrolling Patients in Their Own Story
29:37 Avoiding Assumptions and Understanding Individual Needs
31:59 The Relational Space in Chiropractic Care
34:06 Rediscovering Passion and Avoiding Burnout
36:01 Building Skills and Mastery in Patient Relationships
37:06 The Importance of Empathy and Curiosity
42:54 Communicating with Spiritual Connection
48:00 Celebrating Transformation and Growth
52:02 Final Thoughts and Action Steps for Chiropractors
 
Whenever you’re ready, here are 3 more ways I can help you grow your practice, leverage your time and create more impact.:
 
- 1 Minute Script To Help Stop New People Quitting Care:
If changing one thing in the first consult (that took less a minute to do) & got new people to understand how Chiro could help them personally for the long term, would you do it?   Download it now: https://app.questchiropracticcoaching.com/4-simple-steps-to-stop-new-patients-from-quitting-care
 
- Overcome Associate issues and leverage your practice
A couple of times a year I host a small group of 6 and 7 figure practices through the Associate Driven Practice program. We address and overcome the pitfalls of Associate practices, break the glass ceiling and take the next steps to a highly leveraged, highly profitable business that offers you time freedom, money and impact. Find out more: https://app.questchiropracticcoaching.com/adps-course-0
 
- Book a Clarity Call
And if you ever want to get some 1:1 help, book a quick call and brainstorm with one of our coaches how to move through the barriers that are holding you back and your next step towards the vision you have of your perfect practice. Book a free 15 min session here: https://app.questchiropracticcoaching.com/adps-course-0
 
Ready To Move Your Practice Forward, Faster?  👇 
Jump on a quick 15 min call to chat about the best coaching option for you:
https://questcoaching.as.me/clarity-call-general
 

Why Recalls Feel Awkward (and How to Fix Them)

In this episode, we delve deep into the vital topic of patient recalls in chiropractic practice. Join Nimrod and Eils as they discuss effective strategies to transform dreaded recall tasks into opportunities for expressing genuine care and fostering stronger patient relationships. They explore the underlying fears chiropractors and CAs face, and offer actionable tips to shift your perspective and regain confidence in recall processes. Learn how to ensure that your practice members feel valued and supported, and discover the importance of aligning recall activities with your practice's core values and mission. Don't miss this insightful conversation filled with practical takeaways to enhance your patient care and grow a robust, trustworthy practice.
 
00:00 Introduction to Questing Chiropractor Podcast
01:04 The Dreaded Recalls: A Common Challenge
01:28 Real-Life Recall Experiences
02:42 Understanding the Importance of Recalls
04:18 Overcoming the Fear of Rejection
06:21 Effective Recall Procedures
08:25 Shifting Perspectives on Recalls
11:22 Building Trust and Accountability
14:53 Caring for Practice Members
18:47 Exploring Different Approaches to Patient Recalls
19:49 The Importance of Gratitude in Patient Interactions
20:48 Tailoring Recall Strategies to Individual Patients
22:32 The Role of Energy and Perspective in Recalls
24:57 Closing the Communication Loop with Patients
27:26 Aligning Recalls with Practice Values
31:44 The Human Touch in the Age of AI
34:09 Action Steps for Effective Patient Recalls

Aligning Values: The Hidden Skill That Makes Practice Magnetic

In this episode of the Questing Chiropractor podcast, Greg and Nimrod delve deep into how chiropractors can uncover and align with the values of their patients to create robust, predictable, and meaningful practices. They discuss the importance of being visionaries and using neuroscience to attain better business results. Through engaging conversations, they highlight practical ways to elicit patients' values, the significance of aligning clinical outcomes with personal goals, and the expansive possibilities that can enrich both the chiropractor's and the patient's journey. Tune in to explore how to transform your practice by understanding and aligning with the deeper drivers of the people you serve.
 
00:00 Introduction to Questing Chiropractor Podcast
01:27 Aligning Values in Chiropractic Practice
02:31 The Importance of Long-Term Relationships
03:48 Creating an Attractive Practice
05:47 Defining Your Chiropractic Purpose
07:26 Understanding Patient Values
09:53 The Journey of Health Awareness
11:51 Values Hunting in Practice
18:09 Curiosity and Deep Conversations
23:35 Aligning Clinical Outcomes with Life Goals
24:42 Expanding the Role of Chiropractic Care
27:07 Mapping Clinical Outcomes to Patient Values
34:16 Practical Tools for Value Elicitation
42:41 Expanding Possibilities for Patients and Practitioners
48:10 Concluding Thoughts and Action Steps
Whenever you’re ready, here are 3 more ways I can help you grow your practice, leverage your time and create more impact.:
 
- 1 Minute Script To Help Stop New People Quitting Care:
If changing one thing in the first consult (that took less a minute to do) & got new people to understand how Chiro could help them personally for the long term, would you do it?   Download it now: https://app.questchiropracticcoaching.com/4-simple-steps-to-stop-new-patients-from-quitting-care
 
- Overcome Associate issues and leverage your practice
A couple of times a year I host a small group of 6 and 7 figure practices through the Associate Driven Practice program. We address and overcome the pitfalls of Associate practices, break the glass ceiling and take the next steps to a highly leveraged, highly profitable business that offers you time freedom, money and impact. Find out more: https://app.questchiropracticcoaching.com/adps-course-0
 
- Book a Clarity Call
And if you ever want to get some 1:1 help, book a quick call and brainstorm with one of our coaches how to move through the barriers that are holding you back and your next step towards the vision you have of your perfect practice. Book a free 15 min session here: https://app.questchiropracticcoaching.com/adps-course-0
 
Ready To Move Your Practice Forward, Faster?  👇 
Jump on a quick 15 min call to chat about the best coaching option for you:
https://questcoaching.as.me/clarity-call-general

Revolutionise Your Team Dynamics: The Secret to Individualised Communication

In this episode, we delve into practical strategies to help chiropractic teams grow and transform. Guided by insights from the Innate Model, we explore how understanding different personality quadrants can lead to more effective communication and individual development. Learn how to inspire, teach, coach, and challenge your team members by identifying their unique neurological preferences. Discover actionable steps to improve practice dynamics, enhance team synergy, and drive collective growth. Whether you're a principal chiropractor or a new associate, this episode offers valuable tools to elevate your practice.
 
00:00 Introduction and Setting the Stage
00:41 Common Frustrations in Chiropractic Teams
01:35 The Quest for Effective Communication
03:00 Understanding the Innate Model
05:16 Quadrant One: Inspiring Visionaries
10:08 Quadrant Two: Structured Learners
19:20 Quadrant Three: Hands-On Coaches
26:23 Quadrant Four: Results-Driven Innovators
34:04 Practical Tips for Overcoming Challenges
38:25 Conclusion and Resources